Enfield Council has partnered with online marketplace ShopAppy.com to enable residents to get essential goods delivered directly to their front doors from support small, local businesses.
ShopAppy.com allows Enfield people to browse and purchase from a selected range of items provided by multiple shops in one transaction, 24 hours a day, seven days a week. The scheme, supported by Visa, enables fast delivery from even small retailers, to boost the local economy.
Enfield Council is funding membership to the platform for one year and has already seen many signing up from across the borough. Products include a veg box from Nokta Food Centre on Fore Street, a Halal meat box from Deniz in Angel Edmonton, chocolate treats from Love Brownies Cafe in Southgate, and a bath-soak from Aromatic Aromas in Forty Hill.
Edmonton Green Shopping Centre owner Crosstree Real Estate Partners is partially subsidising a number of deliveries.
The leader of Enfield Council, cllr Nesil Caliskan, explained: "We are heading towards one of the steepest and severest downturns that our economy has ever seen. It is critical that we do as much as possible to show our support for our high streets, small businesses and local initiatives as they slowly start to reopen. This simple but brilliant platform will have real benefits for town centres and independent retailers, particularly those who do not have the funds or the know-how to launch an online offering.
"At the same time, we also need to help residents who have been unable to get essential items easily, who cannot leave the house or do not have the means to get to several places for the things they need. When restrictions are lifted fully, we also know customers will continue to support local businesses either online or will visit these shops in person. As a result, there will be an increase in footfall and our plans for the regeneration of our town centres will be supported by a loyal customer base.
"Enfield’s small businesses are the beating hearts of our communities and local economies. I know from speaking to residents that they want to help them as much as possible. Those who are already tech savvy want to move away from the big supermarket chains. This is the perfect way to show mutual support during difficult times.”
Sabri Marsaoui, asset director of Edmonton Green Shopping Centre, said: "We are pleased to be supporting this partnership between ShopAppy and Enfield Council. It is such a great initiative that aims to encourage people to come into our towns and centres across the borough, making it easier to support our local independent businesses, which are the heartbeat of our community."
The service is borough-wide. Goods will be delivered by vehicles but a click and collect service will be launched when the lockdown is lifted completely. Strict hygiene and social distancing measures are in place to protect retailers, delivery people and customers.
ShopAppy.com founder, Dr Jackie Mulligan, said: "We are delighted to be working in Enfield and to be partnering with Enfield Council on this launch of the ShopAppy.com. With our partnership with VISA helping us provide support to more small businesses across the UK, we are certain this will provide a real and tangible benefit to Enfield businesses and the community."
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